RateHawk Unveils Rebranding and Interface Update USA - English USA - English USA - Deutsch USA - español USA - Français </ul>
LONDON, Nov. 6, 2023 /PRNewswire/ - In an exciting development for the travel industry, RateHawk.com, the leading online platform for booking hotels, air tickets, and transfers, has announced a major rebranding initiative. This comprehensive transformation includes an updated corporate identity, strategic reimagining, and the unveiling of a new logo. The unveiling of the new identity will take place at the prestigious World Travel Market in London.
Honoring Travel Professionals as Unsung Superheroes
The rebranding of RateHawk aims to pay homage to the vital role of travel industry professionals. These unsung heroes constantly navigate challenges, adapt to an ever-evolving landscape, and consistently exceed expectations to ensure their clients' satisfaction. The recent pandemic crisis has added further complexity, accelerating the need for digital transformation in the industry. RateHawk recognizes the demanding nature of travel professionals' roles and remains committed to developing tools that empower them, elevating them to the status of super agents.
From B2B to Advanced Platform: RateHawk's Evolution
Felix Shpilman, CEO of Emerging Travel Group, RateHawk's parent company, remarks, "The rebranding mirrors the natural evolution of RateHawk. Over the past seven years, RateHawk has evolved from a B2B hotel-booking system into an advanced platform that offers one of the most extensive hotel supplies in the market and provides a comprehensive spectrum of travel services. What sets us apart is our product-driven DNA, guiding our approach in all endeavors. This forward-thinking mindset positions RateHawk to drive innovation in an industry historically resistant to change."
"Our aim is to liberate our partners from the challenges of navigating digitalization on their own. RateHawk remains committed to tailoring its products to partners' specific requirements. We develop tools that empower professionals to enhance the sale of travel services, introduce solutions that enable conducting business remotely, pioneer new payment methods, all while delivering exceptional service. With RateHawk, partners can rest assured they are not alone in their demanding profession - they are supercharged with top-tier products and professional assistance," adds Felix Shpilman.
A Vibrant Visual Identity
The new visual identity of RateHawk features a striking black and yellow palette, representing the brand's energy and enthusiasm. The updated logo maintains the continuity of the original design, retaining the hawk imagery that inspired the brand's name. Just like a hawk that surveys the landscape from above, RateHawk empowers travel agents to spread their wings, navigate offerings, and secure the best deals for their customers.
Introducing a novel element to the design system, the yellow spotlight serves as a symbol of the powerful stream that energizes RateHawk's partners, supercharging and empowering them to excel in their roles.
The Power of RateHawk
RateHawk, a subsidiary of the global travel company Emerging Travel Group, has a vast team of over 2,600 employees in 80 countries. In 2022, Emerging Travel Group achieved a net turnover of $1 billion. RateHawk itself employs more than 500 professionals in commercial roles worldwide, with offices in key locations such as London, Berlin, Milan, Lisbon, Warsaw, Dubai, Limassol, and Wilmington. This extensive network ensures that travel professionals worldwide have access to RateHawk's industry-leading platform.
The platform boasts one of the most extensive hotel inventories, featuring a selection of 2.2 million accommodations aggregated from 210 suppliers. Additionally, RateHawk offers flights from 350 airlines and transfers in 150 countries. The platform's seamless API distribution ensures that its hotel inventory reaches global online travel agencies (OTAs), tour operators, and technology companies.
RateHawk Logo
With a net booking value surge of over 100% year-over-year in the first three quarters of 2023, RateHawk's consistent growth and commitment to innovation cement its position as a trusted partner in the travel industry.
Source: RateHawk
