Introduction
Did you know that approximately 5.6 million children in the US have food allergies? That's 1 in every 13 children at risk of an allergic reaction. The most common allergies among kids are milk, egg, and peanut allergies. However, there is a solution to this problem - Ready, Set, Food!
Preventing Allergies with Early Introduction
Scientific studies have shown that introducing allergens to infants at an early stage can prevent them from developing common allergies in the future. Ready, Set, Food! is a patent-pending allergen introduced through a bottle-guided system. Its powder dissolves easily into formula or breast milk, allowing allergens to be introduced into an infant's immune system over 6 months.
By using Ready, Set, Food!, parents can pave the way for their children's allergy-free future. It's important to note that parents don't have to use the product until their children actually start consuming milk, eggs, or peanuts.
The Shark Tank Success
The co-founders of Ready, Set, Food! had a mission to cure 200,000 babies per year from food allergies. To further support their mission, they appeared on ABC's Shark Tank. Their product had already raised $2.4 million through direct sales from their website, Amazon, and physician's offices, and they were seeking a $350,000 investment in exchange for 7% equity in their company.
Impressed by the strong value proposition and the absence of direct competitors, Mark Cuban chose to invest in Ready, Set, Food!. He even proposed a social cause partnership where the brand would provide low-income families with a kit from their extended product portfolio.
Our Review of Ready Set Food!
According to studies released by EAT (Enquiring About Tolerance) and LEAP (Learning Early About Peanut Allergy), introducing dairy, egg, and peanut to infants between 4 and 11 months old can reduce the risk of developing allergies. Ready, Set, Food! solves the problem of early introduction by providing a simple system backed by two doctors specializing in allergies.
The Ready, Set, Food! package consists of two boxes, each representing two stages of the program. The introduction stage is designed for babies aged 4-6 months and contains 15 color-coded packets labeled for each day and week of the program. These packets gradually introduce powdered organic cow's milk, cooked egg whites, and eventually powdered organic peanuts.
The second box is for the maintenance formula and contains 30 packets with the same three ingredients. The co-founders recommend continuing the maintenance system for a minimum of 6 months to ensure a child's allergy-free future.
Pros
- Very affordable
- Founded by specialized doctors and parents
- Precise dosages and guidelines for each packet
- Gradual introduction of allergens in Stage 1
- Powder easily dissolves in formula or breast milk
- Education-focused website with direct links to studies
Cons
- Parents may fear introducing supplements to infants, despite studies showing lower risk in this age group
Early Allergen Introduction for Babies, Stage 1 & 2, 45 Days: Peanut, Egg & Milk - Mix with breast milk, formula, or food | By Ready, Set, Food! | As seen on Shark Tank
Who is Ready Set Food! For?
Ready, Set, Food! is designed for every parent facing the common problem of their children developing food allergies at an early age. Whether you're a new parent or your child is still under a year old, Ready, Set, Food! is the solution you've been looking for.
Early Allergen Introduction for Babies, Stage 1 & 2, 45 Days: Peanut, Egg & Milk - Mix with breast milk, formula, or food | By Ready, Set, Food! | As seen on Shark Tank
Are There Any Alternatives?
While Ready, Set, Food! does have competitors, none of them come close to the precision and effectiveness of this brand. Other brands introduce allergens through small pouches or powdered mixes added to the baby's food. However, none of them provide the same level of precise ingredients and scientific research-backed approach as Ready, Set, Food!.
Our Final Thoughts
Ready, Set, Food! offers every new parent the peace of mind that their newborn will not develop food allergies in the future. Backed by specialized doctors and parents, their early introduction of allergens is supported by scientific research and precise ingredients.
If you want to delve into the studies yourself, start with the LEAP Study or the EAT Study. Alternatively, visit Ready, Set, Food!'s website for all the relevant information about their product.
In addition to providing the best defense against allergies, Ready, Set, Food! has also committed to a philanthropic venture. For every package sold, the brand donates a free package to low-income families in partnership with Mark Cuban.
